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Liangjiang Bonding Company issues Longkin Internet financial product successfully

Updated: 2014-05-27

Recently, an Internet financial product known as Longkin was issued successfully by Liangjiang Bonding Company, Chongqing Longjin Assets Management Company, and a third-party payment company "easy pay". The product will initiate a new financing pattern for micro, small and medium-sized enterprises and expand the financing channels of these enterprises.

It is reported that the first trial issue of this Internet financial product will include two sales rounds, with an amount of 2 million yuan ($320,268). It will then enlarge the issuing amount according to the test. The Internet financial product is a creative measure of Liangjiang Bonding Company during the Internet boom. Not only does it expand financing channels of micro, small and medium-sized enterprises, but it also brings new profits for the company. It is estimated that the product will guarantee 300-500 million yuan this year, and company profit will increase up to 7 to 10 million yuan.

Internet financing refers to a new financing method that relies on payments, cloud computing, social networks and search engines to carry out businesses like financing, payment and infomediary. It is an emerging area combining the traditional financial industry with the Internet. Financial products issued by Internet giants such as Tencent, Alibaba and Baidu have all gotten wide public attention and support.

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