East China's Shandong province recently held a series of tourism promotion activities in Guangzhou, Beijing, the Yangtze River Delta region, and the provinces of Hebei and Henan.

Shandong province highlighted its tours, which include a nature tour, study tour to Qufu, the hometown of Confucius, a Spring Festival tour, and a tour exploring traditional culture.

It also launched a number of special offers to attract more tourists.

According to the Shandong Provincial Department of Culture and Tourism, the promotional activities led to a total transaction value of 2.78 billion yuan ($400 million).

Shandong, with its long history, unique culture, and stunning natural scenery, welcomes people from home and abroad to join in lavishing praise on the province.

East China's Shandong province hosts a tourism promotion activity in Guangzhou on Jan 6. [Photo/dzwww.com]

The snow-covered Mount Tai is a must-see when in Shandong during winter. Shandong is home to many scenic spots and historical sites. [Photo by Liu Guoqing/WeChat account: SDTXTA]

A display of Shandong specialty dishes. Visitors can also experience magnificent landscapes, enjoy gourmet food and learn about traditional Chinese customs and history in Shandong province. [Photo/VCG]

Students show off poems they made using movable-type during a study tour in Qufu, Shandong province. Study tours exploring Confucianism and traditional culture are gaining popularity in the city. [Photo provided to China Daily]