The National Footwear Industrial Information Center, People's Government of Jinjiang City, and Fujian Provincial Foreign Business Co., Ltd., together with the local famous shoemaking factories, related departments in Fujian Province, invited famous institutions and firms in the shoe-making industry at home and abroad, and determined and held the First Session of Jinjiang (International) Footwear Exposition on March 19-22, 1999 in Jinjiang, based on the superiority across the Strait.

During the Fair, several thousands of local shoe-making factories, agents, as well as persons in the shoe-making industry from foreign countries, and Taiwan, Hong Kong, and Macao were invited to visit or attend the exhibition, and participate in activities of business talk, science & technology exchange, and trade internet, etc.