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  Changing attitudes: A portrait of gay Britain   (independent)  Updated: 2006-02-08 09:09  The biggest survey of 
homosexual lifestyles reveals the pink pound is powering ahead and social 
acceptance is growing. But many still suffer abuse, as Martin Hickman reports 
 Gay men and women still encounter widespread discrimination and violence in 
the streets and workplaces of Britain, according to the biggest ever survey of 
gay lifestyles in this country. 
 Launched at the Rex Cinema in Soho, London, yesterday, the online survey by 
Channel 4 reveals the gay community's attitudes towards the new civil 
partnerships and the delicate issue of coming out. Eighteen thousand gay men and 
women responded, giving a unique insight into the problems and dilemmas 
experienced by homosexuals in the 21st century. 
 Other areas of gay life are also illuminated, such as which television 
programmes the respondents preferred, which advertisements were liked, the 
difference in financial outlook between the gay and straight communities, which 
holidays were chosen and even which gadgets were the most popular. 
 Homosexuality has become more and more socially acceptable in the past 20 
years and new legislation has tried to outlaw discrimination. While there is no 
law against homophobia, the Criminal Justice Act 2003 allowed courts to impose 
tougher sentences for offences involving sexual identity and new European rules 
ban discrimination against gay employees. 
 Yet 40 per cent of the respondents to the survey reported that they had been 
the victim of physical or verbal abuse. Of those incidents, about 60 per cent 
had happened on the street - some very violent. One respondent told how he was 
gang-raped in a public toilet "by some straight guys". Another said: "I was 
stabbed in the stomach with a knife and kicked in the face." Yet another 
reported how a big piece of wood had been hurled through his bedroom window 
while he slept. 
 The survey found that men were more likely to be physically attacked than 
women; lesbians were more likely to be verbally abused. When the discrimination 
occurred was not revealed. 
 Whether to "come out of the closet" is still one of the biggest dilemmas 
facing gay men and women but the survey suggests that this is happening earlier 
than ever before. On average, 83 per cent of the respondents had publicly 
acknowledged their sexuality but there were more women (88 per cent) who had 
come out than men (82 per cent). 
 Half of those aged between 20 and 24 had come out in their late teens, 
compared with just nine per cent of those aged 55 and over. Most had come out 
first to friends and only later to family and colleagues. 
 One of the most dramatic social changes has been the Government's new civil 
registration scheme, which came into force in December, and many respondents 
seemed keen to take advantage of "gay marriage". 
 Some 700 couples registered in the first month of the scheme and a whole new 
industry has grown up around the ceremony. The high-street greetings card chain 
Clintons stocks special wedding cards, Virgin Holidays promotes gay honeymoons 
and several companies, such as Pink Products, supply bespoke cards, cakes and 
gifts. 
 In the survey, 57 per cent of female respondents said they would consider a 
"gay marriage" - 11 per cent more than men. Only 25 per cent of men and even 
fewer women ruled out the idea altogether. Most of those who were considering a 
formal bond with their partner were aged between 35 and 54. Few pensioners were 
interested. 
 The survey - by Channel 4 and the media agency OMD Insight - looked in detail 
at how the gay community spends its money. A recent Gay Times survey estimated 
the value of the so-calledPink Pound to be far greater than previously believed 
- a total wage packet of about £70bn a year. 
 Much of this is disposable income because gay couples seldom bring up 
children and, as one would expect, the survey reveals that spending levels are 
higher than among straight counterparts. Almost half the respondents confessed 
they spent money "without thinking" and said their credit card debts averaged 
£2,145, compared with £1,807 for heterosexuals. Eleven per cent had credit card 
debts of more than £5,000. 
 Yet the respondents were markedly less keen on financial institutions such as 
Lloyds TSB, Halifax and NatWest, a move that commentators put down to the gay 
community being ignored by mainstream banking advertising. 
 New technology was very popular - again, as one would expect from a survey 
conducted on the Gaydar website. There was a far higher use of internet 
broadband, webcams, Bluetooth, MP3, 3G mobile phones and recordable DVD than 
among straight counterparts. Twice as many homosexuals as heterosexuals had 
plasma TV; some 39 per cent had a home cinema system. And there was a greater 
use of mobile phone technology for things other than texting and talking - for 
instance viewing videos and downloading. Games consoles were the only item more 
favoured by heterosexuals. 
 One finding that came through very clearly is that the gay community likes to 
travel, taking four flights a year on average, rather than the three flights 
averaged by the rest of Britain. 
 City breaks were particularly popular. Sixty-four per cent of the gay 
respondents had taken a city break in the past year compared with 50 per cent of 
heterosexuals. Beach and resort holidays had been favoured by 59 per cent. 
 They spent more too: 10 per cent, or £374 compared with £330. A third felt 
more comfortable going to gay- friendly resorts and among the travel 
operators,British Airways and Virgin Atlantic were popular. 
 In the media, specialist gay publications such as the magazine Attitude and 
the radio station Gaydar ranked high. A particular favourite among the TV 
stations was Channel 4, which was felt to be more provocative and the best 
station for covering gay issues (78 per cent support). Stuart Cosgrove, director 
of Channel 4's nations and regions department, said the channel had specifically 
wooed the gay audience with shows such as Queer as Folk, Gay Muslims and Gay 
Vicars, and by screening the first lesbian kiss, on Brookside in 1994. However, 
overall, BBC1 was seen as a more intelligent channel. 
 Advertisements that were particularly disliked included those that were 
deemed naff, such as the Shake n' Vac vaccuuming housewife or the Jamster ones, 
or those exclusively showing heterosexual couples, such as the advertisements 
for Sandals resorts. 
 By contrast, heavily stylised ads or those featuring more subtle gender 
differences - or simply very good-looking men - were applauded. The Levis jeans 
advertisement featuring the famous landerette striptease made the top 10, along 
with a glitzy one for D&G watches. The Guinness surfer advert was the most 
popular, boasting both rippling torsos and stylish filming. 
 Sixty-nine per cent said they were concerned about their appearance. Gay men 
spend far more on looking good - £30 a month compared with £16 a month - than 
straight men. Sixty-five per cent of gay men used face moisturiser, 62 per cent 
facewash or cleanser and half used an exfoliator or scrub. 
 So what kind of people were these 18,000 respondents? Based on their input, 
the researchers came up with some overall findings, albeit in a snapshot format. 
A favourite song is Madonna's "Like A Prayer". Gay men would most like to have a 
holiday romance with Will Smith. Gay women would most like a fling with Angelina 
Jolie. 
 Researchers also identified three types - perhaps stereotypes might be a 
fairer description - within the modern British gay community, which currently 
numbers around three million, or six per cent of the population according to the 
latest Government figures. These are: style-setters, pods and homebirds. 
 Style-setters are more camp, the sort of people who like to stand out in a 
crowd, are happy to spend beyond their means and adore the idea of showing off 
in this season's must-have clothes. They like upmarket fashion magazines and 
brands like Bang & Olufsen. 
 Pods are slightly less fashionable, but still like to keep in touch with 
trends and are particularly fond of new technology. They shop at Selfridges and 
Habitat, and fill their apartments with the latest gadgets. 
 Homebirds are a cosier, more down-to-earth breed whose favourite TV 
programmes include the news and whose reading habits are more serious; they like 
The Economist. 
 So how true are the findings? Dan Bryan, 32, a singer with the band Icehouse 
Project, says the spending, the cosmetics and the technology all strike a 
familiar note. "I think the reason for the spending is that when you get to my 
age you are usually married and start a family, whereas gay people don't have 
that - they also have two incomes." 
 Bryan says that he personally rarely encounters hostility but he does 
remember a time when it was much harder to be a gay man. 
 "In the last 20 years it has got much better," he said. "It's almost cool in 
some circles. Kids at school are a lot more accepting because their parents are: 
they don't see it any more as being different." 
 Style-setters 
 Outlook: Flamboyant and fashionable 
 TV shows: Bad Girls, Desperate Housewives, Big Brother 
 Magazines: Q, GQ, Attitude 
 Brands: Bang & Olufsen, Clarins, CK, Starbucks 
 Celebrity example: Graham Norton 
 Pods 
 Outlook: Musical and technological 
 TV shows: Little Britain, Grand Designs, Will and Grace 
 Magazines: Heat, Diva, Refresh 
 Brands: Nivea, HMV, Sony, iTunes 
 Celebrity example: Fame Academy winner Alex Parks 
 Homebirds 
 Outlook: Comfortable and unfashionable 
 TV shows: BBC News, Newsnight 
 Magazines: TV Times, The Economist, Practical Photography 
 Brands: Tesco, Nationwide, easyJet 
 Celebrity example: Stephen Fry 
 Gay men and women still encounter widespread discrimination and violence in 
the streets and workplaces of Britain, according to the biggest ever survey of 
gay lifestyles in this country. 
 Launched at the Rex Cinema in Soho, London, yesterday, the online survey by 
Channel 4 reveals the gay community's attitudes towards the new civil 
partnerships and the delicate issue of coming out. Eighteen thousand gay men and 
women responded, giving a unique insight into the problems and dilemmas 
experienced by homosexuals in the 21st century. 
 Other areas of gay life are also illuminated, such as which television 
programmes the respondents preferred, which advertisements were liked, the 
difference in financial outlook between the gay and straight communities, which 
holidays were chosen and even which gadgets were the most popular. 
 Homosexuality has become more and more socially acceptable in the past 20 
years and new legislation has tried to outlaw discrimination. While there is no 
law against homophobia, the Criminal Justice Act 2003 allowed courts to impose 
tougher sentences for offences involving sexual identity and new European rules 
ban discrimination against gay employees. 
 Yet 40 per cent of the respondents to the survey reported that they had been 
the victim of physical or verbal abuse. Of those incidents, about 60 per cent 
had happened on the street - some very violent. One respondent told how he was 
gang-raped in a public toilet "by some straight guys". Another said: "I was 
stabbed in the stomach with a knife and kicked in the face." Yet another 
reported how a big piece of wood had been hurled through his bedroom window 
while he slept. 
 The survey found that men were more likely to be physically attacked than 
women; lesbians were more likely to be verbally abused. When the discrimination 
occurred was not revealed. 
 Whether to "come out of the closet" is still one of the biggest dilemmas 
facing gay men and women but the survey suggests that this is happening earlier 
than ever before. On average, 83 per cent of the respondents had publicly 
acknowledged their sexuality but there were more women (88 per cent) who had 
come out than men (82 per cent). 
 Half of those aged between 20 and 24 had come out in their late teens, 
compared with just nine per cent of those aged 55 and over. Most had come out 
first to friends and only later to family and colleagues. 
 One of the most dramatic social changes has been the Government's new civil 
registration scheme, which came into force in December, and many respondents 
seemed keen to take advantage of "gay marriage". 
 Some 700 couples registered in the first month of the scheme and a whole new 
industry has grown up around the ceremony. The high-street greetings card chain 
Clintons stocks special wedding cards, Virgin Holidays promotes gay honeymoons 
and several companies, such as Pink Products, supply bespoke cards, cakes and 
gifts. 
 In the survey, 57 per cent of female respondents said they would consider a 
"gay marriage" - 11 per cent more than men. Only 25 per cent of men and even 
fewer women ruled out the idea altogether. Most of those who were considering a 
formal bond with their partner were aged between 35 and 54. Few pensioners were 
interested. 
 The survey - by Channel 4 and the media agency OMD Insight - looked in detail 
at how the gay community spends its money. A recent Gay Times survey estimated 
the value of the so-calledPink Pound to be far greater than previously believed 
- a total wage packet of about £70bn a year. 
 Much of this is disposable income because gay couples seldom bring up 
children and, as one would expect, the survey reveals that spending levels are 
higher than among straight counterparts. Almost half the respondents confessed 
they spent money "without thinking" and said their credit card debts averaged 
£2,145, compared with £1,807 for heterosexuals. Eleven per cent had credit card 
debts of more than £5,000. 
 Yet the respondents were markedly less keen on financial institutions such as 
Lloyds TSB, Halifax and NatWest, a move that commentators put down to the gay 
community being ignored by mainstream banking advertising. 
 New technology was very popular - again, as one would expect from a survey 
conducted on the Gaydar website. There was a far higher use of internet 
broadband, webcams, Bluetooth, MP3, 3G mobile phones and recordable DVD than 
among straight counterparts. Twice as many homosexuals as heterosexuals had 
plasma TV; some 39 per cent had a home cinema system. And there was a greater 
use of mobile phone technology for things other than texting and talking - for 
instance viewing videos and downloading. Games consoles were the only item more 
favoured by heterosexuals. 
 One finding that came through very clearly is that the gay community likes to 
travel, taking four flights a year on average, rather than the three flights 
averaged by the rest of Britain. 
 City breaks were particularly popular. Sixty-four per cent of the gay 
respondents had taken a city break in the past year compared with 50 per cent of 
heterosexuals. Beach and resort holidays had been favoured by 59 per cent.
 They spent more too: 10 per cent, or £374 compared with £330. A third felt 
more comfortable going to gay- friendly resorts and among the travel 
operators,British Airways and Virgin Atlantic were popular. 
 In the media, specialist gay publications such as the magazine Attitude and 
the radio station Gaydar ranked high. A particular favourite among the TV 
stations was Channel 4, which was felt to be more provocative and the best 
station for covering gay issues (78 per cent support). Stuart Cosgrove, director 
of Channel 4's nations and regions department, said the channel had specifically 
wooed the gay audience with shows such as Queer as Folk, Gay Muslims and Gay 
Vicars, and by screening the first lesbian kiss, on Brookside in 1994. However, 
overall, BBC1 was seen as a more intelligent channel. 
 Advertisements that were particularly disliked included those that were 
deemed naff, such as the Shake n' Vac vaccuuming housewife or the Jamster ones, 
or those exclusively showing heterosexual couples, such as the advertisements 
for Sandals resorts. 
 By contrast, heavily stylised ads or those featuring more subtle gender 
differences - or simply very good-looking men - were applauded. The Levis jeans 
advertisement featuring the famous landerette striptease made the top 10, along 
with a glitzy one for D&G watches. The Guinness surfer advert was the most 
popular, boasting both rippling torsos and stylish filming. 
 Sixty-nine per cent said they were concerned about their appearance. Gay men 
spend far more on looking good - £30 a month compared with £16 a month - than 
straight men. Sixty-five per cent of gay men used face moisturiser, 62 per cent 
facewash or cleanser and half used an exfoliator or scrub. 
 So what kind of people were these 18,000 respondents? Based on their input, 
the researchers came up with some overall findings, albeit in a snapshot format. 
A favourite song is Madonna's "Like A Prayer". Gay men would most like to have a 
holiday romance with Will Smith. Gay women would most like a fling with Angelina 
Jolie. 
 Researchers also identified three types - perhaps stereotypes might be a 
fairer description - within the modern British gay community, which currently 
numbers around three million, or six per cent of the population according to the 
latest Government figures. These are: style-setters, pods and homebirds. 
 Style-setters are more camp, the sort of people who like to stand out in a 
crowd, are happy to spend beyond their means and adore the idea of showing off 
in this season's must-have clothes. They like upmarket fashion magazines and 
brands like Bang & Olufsen. 
 Pods are slightly less fashionable, but still like to keep in touch with 
trends and are particularly fond of new technology. They shop at Selfridges and 
Habitat, and fill their apartments with the latest gadgets. 
 Homebirds are a cosier, more down-to-earth breed whose favourite TV 
programmes include the news and whose reading habits are more serious; they like 
The Economist. 
 So how true are the findings? Dan Bryan, 32, a singer with the band Icehouse 
Project, says the spending, the cosmetics and the technology all strike a 
familiar note. "I think the reason for the spending is that when you get to my 
age you are usually married and start a family, whereas gay people don't have 
that - they also have two incomes." 
 Bryan says that he personally rarely encounters hostility but he does 
remember a time when it was much harder to be a gay man. 
 "In the last 20 years it has got much better," he said. "It's almost cool in 
some circles. Kids at school are a lot more accepting because their parents are: 
they don't see it any more as being different."  
  
  
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