亚洲视频免费一区,国产欧美综合一区二区,亚洲国产观看,91精品啪在线观看国产91九色,日本又黄又粗暴的gif动态图含羞,麻豆国产一区二区在线观看,中文字幕在线二区

 
  | Home | News| Living in China| SMS | About us | Contact us|
   
 Language Tips > Business news
Updated: 2004-09-24 11:09
Disney appeals to China's youth
正在建設(shè)中的香港迪斯尼樂(lè)園將于2005年底至06年初開(kāi)幕。迪斯尼公司已經(jīng)著手開(kāi)始在中國(guó)大陸地區(qū)的宣傳活動(dòng),旨在吸引7000萬(wàn)中國(guó)年輕人。中國(guó)市場(chǎng)是迪斯尼公司最后一個(gè)尚未開(kāi)發(fā)的大市場(chǎng)。迪斯尼公司方面預(yù)計(jì),樂(lè)園開(kāi)幕首年會(huì)有五百六十萬(wàn)人次入場(chǎng),其中香港、內(nèi)地及東南亞游客各占三分一。  

Disney appeals to China's youth
Brand awareness means getting to know more than just Mickey Mouse (Agencies)
Walt Disney has enlisted the help of China's 70 million-strong youth as it prepares to enter one of its last major untapped markets .

The US entertainment giant is planning to tour Chinese youth centres in a bid to build awareness of the Disney brand.

The publicity drive comes ahead of the opening next year of the firm's $1.8bn (£1bn) Disney theme park in Hong Kong.

The youth sessions will include storytelling, interactive games and lessons in how to draw Mickey Mouse.

Disney said it would be working in partnership with the country's Communist Youth League.

Disney expects that about one-third of the visitors to its Hong Kong park - the firm's second in Asia after Tokyo - will come from mainland China.

"It's one part of an overall brand building process," said Jay Rasulo, president of Walt Disney Parks and Resorts.

"We've had to be innovative. If you look at Europe and Tokyo, the brand was far better understood."

Disney's attempts to woo China's youth began in July, when a Disney team, including Mickey Mouse, visited 500 children at two youth centres in Guangzhou, in southern China.

The move into China represents "a huge commercial opportunity for Disney", according to Andy Milligan, of branding consultancy Interbrand.

"America and Western Europe is pretty much taken care of, but Asia is a big and growing market," he told reporters.

"There is an increasingly affluent middle-class in China, so they have money to spend and money to travel."

Such is Disney's faith that China's youth will embrace the likes of Mickey Mouse and Sleeping Beauty, the company is doing little to dampen speculation that another theme park will eventually be built in Shanghai.

"There's very little doubt in my mind that there will be a market further north in China for a second Disneyland," said Mr Rasulo.

(Agencies)

 

Vocabulary:
 

untapped market : 尚未開(kāi)發(fā)的市場(chǎng)

 
Go to Other Sections
Story Tools
Related Stories
· Americans eating more cheese than ever
· Corn futures trading starts in Dalian
· Surprise! Housing starts in August rise
more
 
Copyright by chinadaily.com.cn. All rights reserved

版權(quán)聲明:未經(jīng)中國(guó)日?qǐng)?bào)網(wǎng)站許可,任何人不得復(fù)制本欄目?jī)?nèi)容。如需轉(zhuǎn)載請(qǐng)與本網(wǎng)站聯(lián)系。
None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited.