At a special filming in May, Ma met with the show's fans from across the country. He also shared his personal experiences as a literature fan and an amateur fiction writer. Ma published his first short story in 1981. And after that he wrote and produced some of China's most influential TV series in his studio that he jointly launched with renowned authors Wang Shuo and Liu Zhenyun.

He has managed to sustain his passion for writing since 1992 by publishing a series of best-selling books about antiques. In 2008, he was ranked fifth on that year's "Writers' Rich List" launched by Chengdu Daily.

His biggest achievement, however, is having aroused the interest of young people in traditional culture.

At the special filming, his fans - mainly people in their 20s - expressed an unexpected interest in, and understanding of, antiques collecting. They asked questions concerning both practical skills and how young people should be educated to develop a greater interest in traditional culture.

Thanks to its growing influence among young audiences, Talk About has been licensed and will soon be aired on Guangxi Satellite Channel, marking a rare success of an online program finding its way back to traditional TV screens.