HARBIN - Every day at 9 am, fisherman Zhang Peng, 32, starts a new day's work along the mighty Heilong River. He turns on his mobile phone, logs on to his livestreaming account and broadcasts his daily fishing.

"This is the Wusuli River, in China's easternmost city, and these are salmon," Zhang explains during a livestreaming session.

With both hands he holds a fishing net with a salmon in it. His wife aims a mobile phone to broadcast the catch to an appreciative online audience.