A record number of Chinese headed overseas for the weeklong National Day holiday, and their behaviors are changing as their ranks swell. Neil Hall and Nicole Nee report in London and Singapore.

When Ines Chou was planning her Golden Week holiday, it was Britain's history and heritage rather than its high-street shops that lured her to the country.

Chou was among a record 6 million Chinese expected to have traveled overseas for the holiday, which ended on Saturday, and offers insights into the changing travel tastes of a key group of holidaymakers for the retail and travel sectors in top destination countries.