Investors may have fallen out of love with gold, but romantics bolstered by a better economy are pushing US jewelry sales for Valentine's Day to the highest in at least five years.

After getting a raise in December, Robert Halabi now feels so confident that he is planning to buy jewelry for two women to celebrate the holiday.

"All these years it was only for my mom, and now I can think of buying something for my girlfriend," said Halabi, a 26-year-old real estate broker, who spent Tuesday evening shopping for gold necklaces and earrings at the Macy's Inc flagship store in New York City.