Complexion complex
By Tiffany Tan | China Daily | Updated:  2013-07-24 07:21
 
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 Most of Chinese women would hide themselves from the sun in the summer, while most Caucasians enjoy basking under the sunshine to get a tan look. Zhang Yang / for China Daily Provided to China Daily  | 

Why do Westerners risk skin disease for tans, while Chinese swim with balaclavas, trousers and long-sleeved shirts? It's because of different associations between tone and wealth, Tiffany Tan finds.
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