Despite easing growth in the world's second-largest economy, overseas sellers attending the 2nd China International Import Conference in Beijing this week said they remain optimistic about the Chinese market.

"China's economic slowdown may have some impact in the short term, including rising costs from exchange rate fluctuations," said Michael J. Dee, director of the Beijing office of the New Zealand Trade Promotion Association.

"But in the long run, New Zealand exports still have great opportunities to tap into the market because of its diversified demand and the strong purchasing power of Chinese consumers.