The full range of Land Rover nameplates in the campaign. CHINA DAILY

Land Rover recently held the nationwide Evoque Urban Adventure Tour, in which more than 5,000 customers got first-hand experience of the model's capabilities.

This year, Jaguar Land Rover China plans to further expand the distribution network to more than 200 from the current 150, by going into more third- or fourth-tier cities.

Grace has been to 70 to 80 Chinese cities to participate in new store openings across the country.

"For me, it's very important to go and experience the local environment, to understand the local culture, and to be with the local Jaguar Land Rover team, which is part of the growing Jaguar Land Rover family here in China," he said. In the first four months, Jaguar Land Rover China's sales surged 44 percent on an annual basis, maintaining the strong momentum in its largest country market.