Western festivals are gaining popularity in China, offering various business opportunities.
Ahead of this year's Halloween, merchants in Beijing are offering costumes and masks made for the festival.
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 Halloween costumes and masks on display at a market in Beijing, Oct 25, 2012. [Photo/CFP]  | 
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 A customer tries on a Halloween mask at a market in Beijing, Oct 25, 2012. [Photo/CFP]  | 
