Ancient civilization joins digital ecosystem
Mobile game collaboration brings to life rituals, artifacts and heroes, immersing young players in the world of the Sanxingdui site's bronze history and unearthed relics, Li Yingxue reports.
By Li Yingxue |
China Daily |
Updated: 2025-12-18 05:47
Share
Share - WeChat
Evolving strategy
Against this backdrop of sustained digital exploration, the collaboration with Honor of Kings was less a sudden crossover than a natural extension of the museum's evolving strategy.
According to Tao Zhizhou, a senior manager on Tencent's Honor of Kings team, they noticed in recent years that Sanxingdui has become increasingly popular among younger audiences.
"All players start from a Bronze ranking," Tao says. "We felt this collaboration could help more young users learn about Sanxingdui, while also serving as a reflection of Honor of Kings' own journey and origins over the past decade. In that sense, choosing Sanxingdui as the theme for our 10th anniversary felt the most natural."
