The White House launched an official TikTok account on Tuesday, taking advantage of the short video app's more than 170 million US users to spread the messages of President Donald Trump.

The new account, @whitehouse, went live on Tuesday evening.

Trump has a soft spot for the popular app, crediting it with helping him gain support among young voters when he defeated Democrat Kamala Harris in the November 2024 presidential election.

The TikTok account Trump used for his presidential campaign last year, @realdonaldtrump, has more than 15 million followers.

Reuters