Nearly 2,000 performances are set to take place during the month-long event, with renowned domestic and international art troupes and bands presenting street shows, magic performances, smart robot parades, and traditional folk art displays.

As one of China's most iconic beer festivals, the event highlights Qingdao's vibrant nightlife and cultural diversity while boosting tourism and economic growth.

This year's beer festival coincides with the Qingdao International Sister Cities Exchange Month. As a cultural and friendship exchange event, the latter gathers representatives from 17 countries, aiming to expand cultural and tourism cooperation, explore new paths for industrial collaboration, and deepen non-governmental friendly exchanges.