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Japanese brand LOFT launches store in Shanghai

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2020-07-23 20:36
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Leading Japanese household goods specialty store LOFT will launch its first store in the Chinese mainland in the shopping mall Metro City in Xuhui district, Shanghai, on July 24, 2020. [Photo by He Qi/chinadaily.com.cn]

According to big data service platform Dataquest, the number of first stores of brands launched in Shanghai was 259 in the second quarter of this year.

A total of 320 first stores, including 30 flagship concept stores, were opened in Shanghai in the first half of this year, 17.5 percent of which were overseas brands.

Besides LOFT, Ikea, the Sweden-based world-leading home furnishings retailer, also opened its first Ikea City in central Shanghai on July 23.

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